Murat Fikret Aslanyürek

PDR Group Consultant

PDR Group Consultant Fikret Aslanyürek completed his undergraduate education in Econometrics at Uludağ University and his master’s degree in Neuromarketing at Üsküdar University.

He began his career as a Fraud Specialist at Akbank. He then worked for 13 years at Vestel, one of the leading organizations in the durable goods and retail sector, in roles related to Credit Risk, Sales, and Training. He is one of the founding trainers of Vestel Retail Academy.

With his interest in learning methods, he received certified training in Mind Mapping, Memory Techniques, and Speed Reading from Tony Buzan. Having completed Professional Coaching Training, Fikret Aslanyürek provides Brain Coaching to companies, educators, and students. Within PDR International, he offers training and consultancy services in Business Intelligence, Leadership, Neuromarketing, Sales, Behavioral Decision Processes, and Persuasion.

He conducts outdoor-themed activities that offer participants unique experiences in Istanbul’s historic venues and travel routes. He also writes blog posts and has interests in literature, history, calligraphy, and archery.